One of the most critical tasks to deal with an online business is to generate organic traffic towards your website, products, and category pages. With an e-commerce website store, you have a lot riding on. You need to rank on top of the search engines, in hopes to draw potential customers, or else you won’t be able to make much. Before heading towards the SEO tips, we must understand what it is and how it works.
What is e-commerce Website SEO?
Either you already have an E-commerce website, or you’re planning on getting one, the first thing that you should be aware of is search engine optimization, better known as SEO. It is a simple process that can highly affect your ranking on search engines. By optimization, you enable your e-commerce website according to the guidelines of search engines like Google, Bing, and Yahoo, which in turn makes your website frequently appear on higher ranks in search results.
As difficult as it sounds, it’s actually a pretty simple process if one knows what he/she is doing. There are several e-commerce stores and webmasters, utilizing SEO without even knowing. Since the increasing demand for online businesses, the competition is also up. With SEO, you use a number of various tactics and unique keywords to help your business stay on the top rankings. creating a user-friendly website and design, optimizing URLs and page titles may also help. Some people naturally do these things, without realizing their importance.
Best tips for ecommerce SEO
- Using the right keywords
Make your product information friendly for the shoppers as well as search engines. Keep in mind the sizes, colors, prices, measurements, and other details are easy to find and understandable. If your shoppers are from different regions, try to accommodate measurements in standard and metric systems. Pay attention to the product images to make sure the color and size match the description.
- Keep the customers in mind while designing
Even if your products are the best and available for a great price rate, a shopper can easily get frustrated and leave your website if the user experience is not good. Providing ease to your customer should be your priority while designing. If your website is bad at navigating the customer, it will badly impact your sales, hence the bounce rate will increase. If a search engine determines that the bounce rate of your site is increasing (means visitors are leaving the site quickly after accessing only one page) your overall search ranking can also start to slip. To keep that from happening, design an eye-catching, appealing, and attractive website.
- Avoid complicated URLs
A URL is simply the address through which a visitor accesses your e-commerce website. A URL has a lot of information, in a concise manner for instance it contains product names, types of files,s etc. according to the SEO standards, the URL should be clear, with relevant keywords.
- Use alt text for images
You’ve probably heard of alt text if you’ve ever added an image to a website, whether through CMS or by HTML. Alternate text, or ALT text, is a line of text that can be utilized in a variety of ways. It can be displayed instead of a picture (if the link is broken, for instance). When showing a product image in flash, avoid situations where the alt text may not be visible. Even if your product or category page already has essential keywords, alt text provides context for the photos on the page and can help them appear in image searches for those keywords.
- Customer reviews
Reviews and feedback from customers help in boosting the conversions of product pages. Customers agree that they prefer to buy a product that has been reviewed by other people, even if not all of them are positive. So in the best of your product’s interest, you need to let the customers speak their minds.
There are several other marketing strategies and tactics to boost your rankings with the help of SEO. Gathering organic traffic is difficult, but not impossible, and using the right methods, the difficult task can also turn easy and useful. Remember that it takes time so be patient during the process.