If we talk about trade show booth design, you often get confused about which design you should go with. You are not alone in this! In today’s competitive world of events and conferences, the most important thing is making your brand stand out in the crowd. This is the toughest part and even the experienced one will have to face big problems due to it. When the attendees walk during the row of a routine trade show, they will lose all the sense of excitement that they have been feeling at the beginning of the day. exhibition booth builder uk
The product you are going to promote through the display will reflect the story of your brand with the journey of empire-building and dusting it with a race of creativity that visitors will not do anything but just admire. If you have any plans for something like this, here is a list of advice given that can help you speed things up. But before beginning this, here is an important thing that you have to keep in mind.
The design should be driven by goals
Every visitor will be eager to know what is on the drawing board, but it is your duty to know what you are going to draw on the board. When you are clear with the goals of your brand, this will clearly define what is pushing you to participate in the show and what are your hopes to accomplish the goal that is required before doing any design discussion. What if the event is about the launching of new products?
What if you want to generate fresh leads at an event that the target market is planning to attend? Or maybe you have any plans of creating awareness around your brand. The other aims can be going through a rebranding exercise that should be heard by every person in the audience. Whatever is the case or goal; it should be in explicit terms and make it clear to the audience that your designs flow from there.
Here are some creative trade show booth ideas that can help you get noticed!
1. Interactive Spaces
This is the basic thing! The space you have been allotted in the area must manage the basic criteria before going with anything absolute. The space must be welcoming and should be interactive too. This apparent approach is where we find different good displays that have gone in the wrong direction. This despair grabs the attention of the audience that there will be no mind-blowing customers with so much information.
You need to have a thought about the following things!
What will make the customer move around your space? If your setup is inherent for them to steer. Another thing you need to ensure is that there is enough space and chances to give your product exposure, even if your staff doesn’t have the time for the work. You can consider a counter just at the exhibition booth builder uk entrance. This can help you in starting navigation about your offering. Next thing is to assign seating areas where guests can take a break between the showcase noise and so many crowds. Make sure that all the passages are free from clutter and give you easy access.
2. Theme Exhibitions
This hot trend is quite a good thing. If this concept of theme exhibitions is done right, it helps in creating a significant and unique experience that visitors will hardly forget. Once the potential audience comes to know about your unique design, the booth will be known by everybody. The concept of themed exhibitions contributes to penetrating each aspect of your marketing strategy, beginning from the buzz and giveaways to post-show promotions. There is no better way to give your brand awareness.
There is a misconception among the brand owners that only that theme will work which will have the business supporting it. Take an example of a gallery in the trade show booth ideas that can involve the display of products as art with motivated lighting. The funny thing is when the event venue has any past history that can be collected. The staff can wear the clothing of some famous characters in the setting that will be remembered by the audience.
3. Creative Photo Booth Ideas
This idea is very creative when it comes to getting the booth from Exhibition design companies UK. What you need to do is to set up a backdrop that can be easily recognized along with the unique props that are humorous. The visitors will enjoy taking photos at those places and the brand owners will get the advantage of free online advertising of their brand as the pictures will get uploaded on different social media sites. Hashtags play a vital role in this too.